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capital D leads investment in Phrasee

capital D, a private equity fund manager investing in disruptive mid-market businesses across Europe, has acquired a majority stake in Phrasee, an AI-powered SaaS platform that revolutionises customer communication through brand language optimisation.

Investment Funds managed by Morgan Stanley Expansion Capital, together with a group formed by Keyhaven Capital Partners and family offices co-invested alongside capital D.
The capital D consortium have acquired a 64 per cent stake in Phrasee with the founders and management holding the remainder.
Founded in 2015, London-based Phrasee is disrupting the traditional role of the human copywriter/marketer using data science and a powerful proprietary natural language generation engine to generate, automate and optimise marketing language in real-time with superior performance.
As a result of the transaction, the consortium led by capital D will partner with Phrasee’s founders Parry Malm, Vic Peppiatt and Neil Yager to support the Company on the next phase of growth. The capital D consortium plans to support further development of Phrasee’s products across a wider range of customer-journey touchpoints and media channels, as well as to enhance its commercial organisation both in direct enterprise sales and customer success, and through establishing software vendor partnerships. This investment will also support Phrasee’s further expansion in the United States, a market already responsible for more than 60 per cent of the Company’s sales.

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