ContentSquare, a fully-automated SaaS digital experience insights platform, has raised over GBP45 million (USD60 million) in a Series C funding round led by Eurazeo.
This new capital will help ContentSquare increase research and development, focussed on AI and predictive analytics, and also to continue to expand its business across EMEA and America. All the previous investors in the company, including Highland Europe, also participated in the round.
“Now more than ever, enterprises understand that improving the digital customer experience is a matter of great importance,” says Jonathan Cherki, Founder and CEO of ContentSquare. “With this new funding we are accelerating the development of our solution, leveraging deeper analytics to expand our insights and make them smarter. Online and offline, this will provide retailers and brands with a larger return on investment and help them to identify business opportunities, in addition to driving the new, decision-based era of digital experiences to our customers – a critical factor in today’s ultra-competitive digital landscape.”
By tracking customer behaviour through billions of digital touch and mouse movements, ContentSquare transforms this knowledge into profitable actions that increase engagement, reduce operational costs and maximise conversion rates. Used by digital, content, product, analytics, acquisition, IT and UX teams, ContentSquare is pioneering the digital transformation evolution for major global brands. Currently, ContentSquare works with a roster of top companies in retail, luxury, travel, hospitality, automotive, finance insurance space, including the global major brands like Walmart, Samsung, Sephora, Tiffany, LVMH, Accorhotels, Avis, BNP Paribas, GoPro, Ikea, Nissan and more.
“We are very excited to participate in another round of funding for ContentSquare and are huge believers in the rapid growth of the product, collaboration throughout the management team, and their dedicated focus to their customers,” says Yann du Rusquec, Managing Director of Eurazeo Growth. “With a unique role in helping enterprises truly understand their users and create the very best digital experiences, we are confident that Cherki’s transformative vision for predictive experience will bring significant growth to this large market.”
“We are delighted to reiterate our support to ContentSquare whose ambition and potential perfectly fit our growth equity strategy,” says Virginie Morgon, CEO of Eurazeo.
Since ContentSquare’s series B funding announcement in January 2018, the company has continued its development by releasing two new solutions for customers, CS Live and AI Alerts, which deliver customer experience information in real-time. CS Live has provided ContentSquare’s clients with a unique way to immediately identify consumer metrics, on their website with no need for any dashboard. AI Alerts, ContentSquare’s newest monitoring system, enables businesses to detect and react to improve customer engagement without manual effort.
The company’s innovations over the past year have led to more than 100 per cent growth with customers in many industries in more than 100 countries. In 2018, ContentSquare was recognised as one of Europe’s Hottest Start-ups by WIRED Magazine.
