Law firm Eversheds has advised the UK arm of private equity group Baird Capital on its purchase of a majority stake in Alpha Financial Markets Consulting.
Alpha is a provider of management consultancy services to the asset and wealth management industries. The transaction values the company at GBP28m.
Founded in 2003 by Nick Kent and headquartered in London, Alpha provides a range of consulting services with respect to back and front office improvements, information technology, benchmarking, acquisition integration, compliance, and regulatory and operational improvements. Alpha employs almost 100 consultants and has locations in Luxembourg, New York and Paris, servicing C-level executives of some of the largest global asset managers and service providers including: Aberdeen, BNY Mellon, BNP Paribas, Northern Trust and Pioneer.


The Eversheds team was led by partner Richard Moulton (pictured), assisted by principal associate Wyn Jones and sssociates Adam Griffiths and Adam Martin.


Moulton says: “This year we are beginning to see a real revival in the private equity market. This latest acquisition is a significant deal which will enable Alpha to grow in its target markets both domestically and abroad.”


Andrew Ferguson, managing director with Baird Capital, says: “We are pleased to partner with the Alpha management team and look forward to applying our resources to build on the company’s success. The financial services sector is facing significant challenges and Alpha has built a strong reputation as a solution oriented consulting firm with a highly differentiated offering."
