Halal baby food manufacturer for aisha has secured the backing of the Foresight Group, an independent infrastructure and private equity investment firm.
The investment will enable for aisha to develop its UK and international expansion plans, bolster its management team and further invest in its trade and consumer marketing activities.
For aisha was founded by Mark Salter in 2015. It is currently the only halal baby food manufacturer in the UK.
“for aisha is aimed at all parents who want to feed their children nutritious meals with real ingredients,” says Salter. “We have a wide variety of meals on offer – from pouches including Moroccan Chicken Tagine with Apricots and Chicken Dhal with Lentils, to tray meals including Cambodia Fish & Coconut Curry to Green Bean and Lamb Curry with Lentils. They’ve been developed to help broaden the taste palates and repertoire of little ones, to encourage them to eat a wider variety of foods as they grow.
“The for aisha range is halal and tayyib. Our recipes have been developed by a chef and dietitian and include a delicious blend of spices and herbs so that they taste and smell great. We don’t add sugar or salt, additives or preservatives, so you can be sure you’re feeding your little ones nutritious, real ingredients every time.”
for aisha has seen consistent 30 per cent year-on-year growth since its launch.
Most recently, Martin Clarkson was appointed as Director of International Sales & Brand Licensing and Jonathan Burr – ex Plum Baby – joined in the role of non-exec director. The company will invest in a broad range of marketing activities over the next 12 months, including PR, sampling, point of sale, event activation, sponsorship and advertising.
Clarkson will oversee the international expansion of the company to key Muslim markets, including Saudi Arabia and the UAE. He will also be responsible for developing the brand’s European opportunities in France, Germany and Holland.