Growth Catalyst Partners (GCP) has joined forces with seasoned digital media and technology executive, Greg Mason, to form SilverAssist, a comprehensive senior assistance platform incorporating market-leading information, tech-enabled services, and lead generation serving the Elder Care Market.
The foundation of SilverAssist is built off the combination of three strategic acquisitions: Elderlife Financial Services, a financial concierge service helping identify the best way to pay for senior living; Care Changes, a complementary advisory service helping families find senior communities and customized care; and FamilyAssets, an information platform providing education, resources and community listings to help match families with senior living options.
Through these foundational acquisitions, SilverAssist launches with 150+ corporate community relationships, spanning 7,000+ communities, and communicates directly with thousands of families every month to provide personalized solutions and make valuable connections on behalf of community partners.
This formation comes on the heels of several recent announcements from GCP in which they are currently investing out of their $270 million GCP II fund. GCP has acquired 11 companies across four platform companies in GCP II.
