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Harris Williams & Co advises Baarsma B2C on sale to GEM

Harris Williams & Co has advised Baarsma Wine Group Business to Consumer (Baarsma B2C), a European eCommerce wine retailer, to Gilde Equity Management Benelux (GEM).

The transaction was led by Thierry Monjauze, Alex Murrill and Danielius Uznys of Harris Williams & Co.’s London office.
“We were delighted to work with the management of Baarsma B2C and AAC on the transaction. The management team and AAC have built the acknowledged pioneer and leader of eCommerce wine retail across all market segments in Europe,” says Monjauze. “The sale of Baarsma B2C is representative of Harris Williams & Co’s strong and growing presence in the Benelux market, following the successful sales of AR Metallizing and IS Group in the last six months.”
“Baarsma B2C’s market leadership within the Benelux region’s online wine retail space provides an excellent platform to address the rapid growth within the eCommerce wine retail market and to expand into new geographies,” says Alex Murrill, a vice president in Harris Williams & Co’s London office. 

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