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HIG Capital acquires BIC Graphic Business Units from Société BIC

An affiliate of private equity investment firm HIG Capital (HIG) has acquired BIC Graphic North America and the affiliated Asia sourcing operations (BIC Graphic) from Société BIC.

Founded in 1969 and headquartered in Clearwater, Florida, BIC Graphic, with sales over USD300 million, is one of the largest suppliers in the promotional products industry, specialising in customised writing instruments, hard goods and calendars. BIC Graphic’s quality, innovation, and service are highly regarded by tens of thousands of distributor customers. The Company operates three manufacturing facilities across the United States plus a highly strategic product sourcing operation in Hong Kong and mainland China.
Emmanuel Bruno, BIC Graphic’s President, says: “HIG is the ideal partner for us given the firm’s deep industry experience and historical success investing in our sector. We are well positioned to broaden and deepen our customer relationships with additional investments in service, product development and R&D to further enhance our manufacturing and printing capabilities, while continuing to provide unparalleled quality and service to our customers. We will build on our successful history and be more nimble and responsive as a standalone entity.”
“We are very excited to partner with the BIC Graphic team,” says Camilo E Horvilleur, Managing Director at HIG “BIC Graphic is a clear leader in a consolidating market due to its compelling customer value proposition. To accelerate growth, we will further pursue innovative product development, and expand upon the Company’s operational excellence and technology leadership. We see substantial opportunities to grow organically and through M&A.”

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