Hildred Capital Management (Hildred), a healthcare-focused private equity firm that seeks opportunities to create value in middle-market companies, has acquired Hello Bello, a brand of premium baby and family care products.
With the acquisition by Hildred, Hello Bello will continue to offer its award-winning premium products at affordable prices and with convenient accessibility, both in top retailers and online, throughout the United States.
Hildred will transition Hello Bello into its portfolio under the stewardship of Hyland’s Naturals, a Hildred portfolio company, and a leading paediatric consumer health company.