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Livingbridge invests in automotive software vendor CitNOW Group

Livingbridge, a mid-market private equity investor, has invested CitNOW Group, a global provider of front-office software to the automotive retail industry.

European mid-market tech investor Tenzing has materially reinvested from its latest fund alongside Livingbridge.

Founded in 2008, CitNOW Group provides software products to franchised car dealerships to improve both efficiency and conversion of sales and aftersales. The suite of software products allow dealerships to digitally engage with a customer at the start of their purchasing journey via video, manage the customer through the sales process and then generate additional revenues and technician workflow efficiencies when the customer brings their vehicle in for service.

The business has expanded its suite of products over time through M&A, most recently with the acquisition of WEB1ON1, an automotive messaging platform based in the Netherlands that broadens the reach, functionality and flexibility of CitNOW Group’s digital communications products throughout the customer journey.

Livingbridge’s investment will enable CitNOW Group to progress its acquisitive strategy in both the UK and Europe, accelerate its solutions roll-out in the latter, and refine its technology and product offering.

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