Maven Capital Partners (Maven), has led an investment in Nano Interactive Ltd (Nano), an advertising technology business which specialises in intent targeting based on multiple signals including online search. Alongside the equity investment from Maven, the transaction has been supported by existing shareholders including Foresight Group LLP (“Foresight”).
The investment by Maven and Foresight will go towards supporting growth in sales and marketing operations, continued product development, as well as the establishment of an operation in the US.
To date the group has already delivered over 2000 campaigns through its award winning platform which connects brands with premium publishers and allows advertisers and agencies to target users at the exact point of interest using a range of live intent signals, in a way that prioritises user privacy.
Following C-Suite level experience in former roles at US digital media solutions company Conversant, co-founders Carl White and Christian Geyer will utilise their established stateside network by opening a New York office to complement Nano’s existing hubs in the UK, Germany, Serbia and Poland.
As of 2019, the global digital advertising market was worth $240bn and is projected to grow at 40% through to 2025. In this field, Nano has experienced significant growth from blue chip brand advertisers being able to offer a more transparent, real-time alternative to other vendors in the market offering them a unique opportunity to grow rapidly to become a key player in the field.
With the recent disruption caused by Covid-19 and surge in online media consumption it is more important than ever for brands to stay relevant, appear in quality environments and maintain brand equity. Both advertisers and publishers want to work with innovative platforms that can help them to get the best results whilst fully respecting the privacy of their users.
Luke Matthews, Investment Director, Maven Capital Partners, says: “Maven is delighted to support Nano as it embarks on a program of growth. Nano has built an innovative and successful intent targeting platform in the challenging and fragmented European marketplace and is already working with many of the leading global brands. The senior team established by Carl and Christian brings formidable market experience to the business and has developed a strong global strategy. Nano has achieved impressive growth to date and we look forward to working with the team as they expand their platform.”
Carl White, Co-Founder and Chief Executive Officer, Nano Interactive, says: “It is a massive endorsement of the business to receive such significant investment at a time of great turmoil. Our privacy-centric platform focuses on live intent rather than identity and this initiative has been really well received in the last 18 months. Difficult market conditions often provide an opportunity for innovative approaches and we believe that this will be the case for Nano Interactive. We look forward to using the investment to build out our platform and for further expansion of our commercial activities into the US.”
Rodney Appiah, Director, at Foresight, adds: “Foresight is delighted to participate in this round and welcome Maven to the board. We look forward to Nano continuing its impressive growth trajectory in the coming years, expanding internationally and further developing its proprietary tech platform. Nano’s intent led proposition remains market leading and well placed to capitalise on the evolving digital marketing landscape.”