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Mooreland Partners advises AdKarma on sale to blinkx

Mooreland Partners has acted as the exclusive financial advisor to AdKarma LLC on its sale to blinkx.

The acquisition of AdKarma, a rapidly growing video supply side platform located in Columbia, Missouri, marks the 19th transaction advised by Mooreland Partners this year. The transaction further solidifies Mooreland Partners' position among the most active advisors to the digital media sector.

"blinkx stands to benefit from AdKarma's strong relationships with over 300 publishers representing in excess of 20,000 websites," says Peg Jackson, Managing Director, Mooreland Partners. "This acquisition will significantly bolster blinkx's position within the programmatic segment of the digital video advertising market."

Based in Columbia, Missouri, AdKarma is a rapidly growing video supply side platform ranked as one of Inc. 500's fastest growing businesses in the country. AdKarma has attracted some of the brightest advertising minds focused on driving growth and establishing relationships with the industry's top advertising and publishing partners.

Headquartered in San Francisco, blinkx is an Internet media company that connects consumers and brands through premium content online. Founded in the UK in 2004, blinkx pioneered Internet Video Search using its patented COncept Recognition Engine (CORE). This technology leverages speech recognition, text, and image analysis to deeply understand the meaning and context of video content, to generate improved search relevancy for consumers and a brand safe environment for advertisers. Today, blinkx is a broad digital media technology, distribution, and monetization platform that connects consumers, advertisers and content across four screens.

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