ICP, a portfolio company of lower mid-market private equity firm NorthEdge has completed its first strategic acquisition with a deal to buy Team 6ix, a UK-based Martech and Content Operations consulting firm.
The acquisition brings together Team 6ix’s team of martech strategists, consultants and experts with ICP’s global resources and experts in content operations.
Team 6ix’s leadership team, led by founder Daniel Rowe, will join ICP’s global management team as operations are combined over the coming months. ICP’s blue-chip client list, which includes Unilever, Coca-Cola, NBCU, Diageo, Mars and Estee Lauder, will be joined by Team 6ix’s clients which include Reckitt and other large multi brand global companies across a variety of market sectors.
The acquisition is the tenth bolt-on deal in the NorthEdge portfolio in the last twelve months. The firm has also completed investments into Cezanne HR, Antibody Analytics and Torbay Pharmaceuticals, partially exited and reinvested into CTS and exited in full from both Future Industrial Services and Accrol Papers Ltd.
ICP was supported on the transaction by Browne Jacobson (Gareth Davies, Emma Hinton, Clare Hana and Jack Milnthorpe).