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PSG acquires Traction Guest and Expands ShieldCo

PSG, a growth equity firm focused on partnering with middle-market software and technology-enabled services companies, in combination with ShieldCo, a PSG V portfolio company, has acquired Traction Guest, a provider of cloud-based visitor management and workforce security software.

This marks ShieldCo’s second investment. In September 2021, the company invested in Sign In App, a provider of workplace risk management software solutions. Jeff Gordon, a Senior Advisor at PSG, will lead the new operating company, ShieldCo. Keith Metcalfe will continue to lead and focus on growing the Traction Guest business as CEO and will also join the ShieldCo senior leadership team, along with Dan Harding, CEO of Sign In App.

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