Growth-focused private equity firm RTC Partners has closed strategic growth investments in four North America-based marketing and sales services firms – fama PR, Intelisent, MarketBridge, and Quarry – as the foundation for a new marketing and services platform.
RTC says the new data-driven platform is designed to drive value creation across a wide spectrum of client marketing and sales initiatives.
The four firms span go-to-market strategy and analytics, demand generation, public relations and marketing effectiveness measurement.
The combined platform currently comprises more than 220 professionals across five offices in the United States and Canada and partners with more than 150 clients worldwide, across technology, financial services, and healthcare industries.
The founders and principals of each firm remain in their leadership and client services roles, including Keith Watson, Matt Flanagan, and Ted Weismann from fama PR; Mark Mandell, David Lavoie, Carrie Donahue, Steve Erbentraut, and Todd Black from Intelisent; Bashar Mardam-Bey, Andy Hasselwander, Brice Chaney, Mike Kelleher, Melanie Russo, and Steven Lewis from MarketBridge; and Tony Mohr, Meredith Fuller, Mandey Moote, and Richard Hill from Quarry.
