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Silverfleet Capital hires head of marketing

European private equity investor Silverfleet Capital has hired Joanna Smith as head of marketing across Europe.

Smith, who will be based in the London office, joins from Bridgepoint Development Capital. 

Neil MacDougall, managing partner, says: “Joanna’s appointment is part of Silverfleet Capital’s strategy to raise its profile across Europe. With only ten per cent of our new fund invested we want to ensure the market is aware that not only have we money to invest but that we are very actively looking for new investment opportunities.”

Before working at Bridgepoint, Smith was head of global private equity marketing at KPMG and prior to that was the marketing manager for the London buyout team at 3i.

Silverfleet recently expanded its team across Europe with the appointment of two investment executives; in France with the appointment of Frédéric Chiche and in Germany with the appointment of Falko Westphalen.

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