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Sterling Partners acquires PlattForm Advertising from Arlington Capital Partners

Sterling Partners, a growth-oriented private equity firm, has acquired PlattForm Advertising, a provider of marketing and enrolment-management services to colleges and universities.

Financial details of the transaction have not been disclosed.

PlattForm provides a full suite of marketing services to manage and execute all aspects of a school’s marketing strategy. Through the use of rigorous data and analytics, PlattForm creates, manages and executes mission-critical marketing campaigns for both career schools and traditional colleges and universities.

Michael Platt, founder and chairman of PlattForm, is partnering with Sterling in this transaction and will retain an equity interest in the company.

“Sterling Partners is thrilled to partner with Michael and his management team to further enhance and grow the business by offering comprehensive marketing solutions to its college and university client base,” says Rick Elfman, a Sterling Partners senior managing director. “Today, more traditional universities need integrated marketing services as they bring programs online, and PlattForm’s innovative digital marketing expertise is uniquely suited to help them.”

“Sterling Partners has such tremendous knowledge in the education sector, which will bring value to our partnership,” says Platt. “We could not have found a more perfect partner and we are excited to continue to grow PlattForm together.”

PlattForm has built a large, diverse client base that includes public and private universities across the US.

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