VendAsta Technologies, a provider of white label digital brand management solutions, is raising USD8.25m in funding from Vanedge Capital and BDC Venture Capital.
The new round of funding will help VendAsta accelerate platform development to meet partner demand for new features and tools, and provide additional support.
“For any business, digital fragmentation creates acute challenges in managing local brand reputation. The various channels that businesses must monitor and engage are seemingly endless. VendAsta’s platform closes the loop for businesses, supplying them with tools to succeed in the digital world,” says Jed Williams, senior analyst at BIA/Kelsey.
VendAsta launched its Reputation Management platform in 2011, and within two years the company has grown to become one of the largest Reputation Management providers in the world. Together, its channel partners include eight of the top ten newspaper companies in the US, as well as large pure play digital agencies, Internet Yellow Pages, and other independent digital and SEO agencies that provide Reputation Management to over 100,000 local small and medium-sized businesses (SMBs).
"VendAsta Technologies has done an excellent job partnering with top tier media companies across North America,” says V Paul Lee, managing partner at Vanedge Capital. “Customer calls revealed VendAsta is agile, responsive, and delivers what they have promised. We have been told multiple times that VendAsta is a top vendor."
“We have built a white label reputation platform that allows businesses to monitor, manage and build their brand,” says Brendan King, chief executive of VendAsta. “With these tools, our partners — whether large newspapers and yellow page companies, or small traditional and digital agencies — can be up and running in days and on the street selling products, backed by a full suite of prescriptive sales and marketing materials. This funding will allow us to accelerate the development of new products and maintain our culture of continual improvement.”
