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Vestar Capital-backed Dr Praeger’s Sensible Foods appoints CEO

Dr Praeger’s Sensible Foods, a brand specialising in, nutritious plant-based frozen foods made from simple ingredients Ana portfolio company of Vestar Capital has appointed seasoned CPG executive Andy Reichgut has chief executive officer, effective immediately.

Dr Praeger’s Sensible Foods, a brand specialising in, nutritious plant-based frozen foods made from simple ingredients Ana portfolio company of Vestar Capital has appointed seasoned CPG executive Andy Reichgut has chief executive officer, effective immediately.

Founder Larry Praeger has moved into a special advisor role and will remain an active board member of the Company. The Praeger and Somberg families will retain their ownership stake in the Company.

Reichgut is a long-time CPG executive who brings more than 25 years of experience from the packaged food industry. He was most recently General Manager for Violife, a vegan cheese company owned by Upfield. Prior to Violife, Reichgut was executive vice president at New Classic Cooking, where he led the Veggies Made Great business. 

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