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Atwater Capital makes additional investment in wiip

Atwater Capital (Atwater), a media and entertainment-focused private equity firm, has completed an additional investment of an undisclosed sum in the independent US studio wiip, a leading producer of premium episodic content.

Launched in 2018, wiip has quickly established a reputation as an independent entertainment company focused on delivering outstanding storytelling in TV and film. Atwater first invested in wiip in 2020, with Vania Schlogel, Atwater’s Founder and Managing Partner, joining wiip’s advisory board at the time.
Atwater further supported the company with a debt facility in that same year. 

In June 2021, leading South Korean content producer behind recent Netflix hit “Hellbound” — Studio LuluLala (SLL) — [then known as JTBC Studios] purchased a majority interest in wiip. Atwater will become the second largest shareholder in wiip after SLL, while the leading entertainment agency Creative Artists Agency (CAA) remains a minority shareholder. wiip will continue to be led by its founder and CEO Paul Lee.

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