International law firm Eversheds has advised leading global private equity firm HIG European Capital Partners on its acquisition of Brand Addition Limited (together with its subsidiaries including those in Germany and Hong Kong) from 4imprint Group plc.
Brand Addition specialises in the design and manufacture of gift packaging and promotional health and beauty products, covering everything from design, product development, sourcing, supply-chain management, and co-packing.
4imprint Group are an international company providing promotional products, items and corporate gifts. The Eversheds team was led by partners Mark Spinner and Nigel Dale, assisted by senior associate Edward Waldron and solicitors Meghan Nolan and Kate Baybutt.


Mark Spinner of Eversheds, says: “This is an interesting deal and we are very pleased to have been able to assist HIG to complete the acquisition. There were some complex multi-jurisdictional elements of this deal, which our team was well equipped to deal with. We look forward to helping H.I.G. with further acquisitions in line with their strategy.”


Alastair Mills of HIG Capital says: “We are delighted to have acquired Brand Addition which is in line with our current interest in media businesses. As our legal adviser, Eversheds provided a sterling service enabling a smooth transition across a number of different jurisdictions.”
