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Innova Capital’s Bielenda Kosmetyki Naturalne acquires SHE Cosmetics

Bielenda Kosmetyki Naturalne, a portfolio company of Innova Capital, is to acquire SHE Cosmetics – a Polish cosmetics company specialising in hand and foot care products. 

Bielenda Kosmetyki Naturalne, established in 1990, is a major player in the cosmetics market in Poland. In January 2021, the company expanded its portfolio by adding Soraya and Dermika brands, which it acquired with the support of Innova Capital. In addition to Bielenda and Bielenda Professional brands, the group’s portfolio also includes BodyBoom, FaceBoom, and BabyBoom. 

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