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Mayfair holds final close of maiden fund at GBP400m

Mayfair Equity Partners has held the final close on its maiden fund, Mayfair Equity Partners Fund I, at GBP400 million, exceeding its target of GBP350 million. 

The fund also has access to significant co-investment capital.
In an oversubscribed fundraise, the fund attracted commitments from a broad and diverse cross section of large and sophisticated investors from the UK, Europe, the Middle East and North America, including leading pension funds, asset managers, fund-of-funds, sovereign wealth funds, family offices and other institutional investors.
Mayfair’s managing partner Daniel Sasaki says: “We are privileged to have received such strong interest for our maiden fund and we would like to thank all of our current partners for their support. Exceeding our target is a strong endorsement of our market opportunity, investment approach, team, track record and current portfolio. It is also a reflection of the close alignment of interests that has been fostered between our partners and ourselves during the fundraise and the completion of our first investments from the fund.
“Mayfair’s maiden fund was launched in 2015 with the plan of making eight to twelve investments. All four of the investments completed so far are performing well which is a testament to the quality of the management teams that we have partnered with and to our own ability to add to their success. We continue to see a strong pipeline of attractive opportunities. We look forward to supporting further innovative, market-leading businesses and their dynamic management teams to deliver growth. In turn, we expect to continue to generate strong returns for our investors.”
Mayfair is focused on the technology and consumer sectors and pursues an investment philosophy of backing talented and motivated management teams with strong track records over simply buying assets. 
The fund has invested in four businesses to date: Ovo Energy, a UK independent supplier of domestic energy; Fox International, a provider of sport fishing equipment; Hotels & More, a B2B partner for travel businesses selling inbound tours to the UK and Ireland; and YO! Sushi, a fast-casual restaurant operator focusing on Japanese cuisine.
Macfarlanes acted as legal counsel and Triago acted as placement agent to the fund.

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