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Pereg Ventures launches Pereg Ventures Fund I

Pereg Ventures, an early-stage venture capital firm that operates in the United States and Israel, has completed initial fund raising for Pereg Ventures Fund I. 

The firm primarily provides Series A and B financing to ventures delivering innovative market intelligence and analytics solutions for consumer-driven corporations.

"We are delighted to officially launch our initial investment fund," says Itzhak Fisher, Chairman and General Partner for Pereg Ventures. Although Pereg Ventures is a fully independent venture capital firm, Nielsen is providing a significant strategic investment in support of the fund's launch. This is part of a broader portfolio of innovation initiatives including Nielsen Innovate, an incubator that nurtures firms near their inception. Itzhak concurrently serves on the Board of Directors of Nielsen Innovate. With a presence in over 100 countries around the world, Nielsen offers Pereg Ventures – backed entrepreneurs distinctive access to corporations and information assets that span the media, telecommunications, consumer packaged goods and retailing industries. 

In addition to Itzhak, the partners for Pereg Ventures Fund I include Ziv Ben-Barouch, Claudia Iannazzo and Mark Leiter. Ben-Barouch and Ms. Iannazzo are both general partners for the fund with responsibility for evaluating and managing the firm's investments as well as providing operational counsel to the portfolio companies. Leiter serves as Chief Strategy Officer for Nielsen and as a venture partner for the firm. Collectively, the team has extensive experience designing and growing entrepreneurial ventures. 

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