Personetics, a provider of predictive customer engagement solutions for the banking industry, has completed its series B funding of USD11.5m, led by Lightspeed Venture Partners with existing investors Sequoia Capital and Carmel Ventures.
This investment will be used to drive sales and scale operations to meet the growing demand for predictive solutions that transform the digital experience for banking customers.
Following the series B funding, Yoni Cheifetz (pictured), partner at Lightspeed Venture Partners, will join the Personetics board.
“This round of funding is a significant milestone for Personetics that confirms the huge value and potential of our offering, and our ability to deliver our solutions across the financial services industry,” says David Sosna, chief executive of Personetics. “Personalising the customer experience is a key initiative for banks as they look for ways to fully realise the benefits digital channels provide.”
Personetics’ predictive banking solutions leverage customer data and crowd sourcing analytics to create a real-time, robust customer view that can accurately predict customer intent and offer personalised services and recommendations.
“We are confident that the addition of a top-tier firm such as Lightspeed to our already strong list of backers will allow us to capitalise on our early successes and help us become the largest provider of predictive interaction technology to the financial services industry,” says Sosna.
Cheifetz says: “We engaged with Personetics and its existing investors because we were impressed with their technology, the high level of expertise the Personetics’ management team brings to the table, and their ability to deliver a solution to the financial sector that provides immediate value to their customers while reducing customer services costs.”
