Porsche AG has agreed to divest its holding in Bugatti Rimac to an investor group led by private investment firm HOF Capital, as the carmaker sharpens its focus on core operations amid declining profitability, according to a report by Reuters.
The transaction will see Porsche sell its 45% interest in the joint venture, which was established in 2021 and controls the Bugatti marque as well as a minority stake in Rimac Group. Financial terms have not been disclosed, although the business is understood to be valued at more than $1bn.
The buyer consortium includes investors linked to the Sawiris family, alongside participation from BlueFive Capital, which confirmed it is backing Bugatti Rimac but not investing directly in Rimac Group.
Following completion, Rimac Group is expected to assume control of the joint venture and will partner with HOF Capital and BlueFive Capital to support future expansion.
The disposal comes as Porsche reassesses its strategy under new leadership after a sharp deterioration in earnings. The company has faced margin pressure from weaker demand in China and the impact of US tariffs, prompting a broader push to reduce costs and reallocate capital.
Bugatti Rimac was originally created to combine Bugatti’s heritage in high-performance combustion-engine vehicles with Rimac’s electric drivetrain expertise. Porsche said the sale marks the conclusion of its role in establishing the platform and allows management to prioritise its core automotive business.
