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Prosek Partners appoints Head of MENA to lead new Dubai office

Prosek Partners, an independent marketing and communications agency for financial and professional services, has opened a new office in Abu Dhabi, which will be headed up by newly appointed Managing Director and Head of MENA Diana Estupinan.

The new office — Prosek’s first in the Middle East — is located in Abu Dhabi Global Market (ADGM), the international financial centre of Abu Dhabi, and will serve as the firm’s regional hub.

Estupinan has joined Prosek from Instinctif Partners, where she served as Chief Operating Officer and Chief Client Officer for the Middle East, establishing Instinctif’s office in Saudi Arabia.

At Prosek, Estupinan will be responsible for developing integrated communications and investor relations programs for local and international clients in the Middle East, as well as leading the firm’s business development, hiring and growth strategy in the region.

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