RLJ Credit Opportunity Fund, an RLJ portfolio company, has invested in ShareTracker, a provider of communications and telecom market share measurement products.
The announcement supports ShareTracker's efforts to expands its current existing wireless, video, voice and data market share measurement product offerings to include cable, satellite and fibre TV subscription services, as well as mobile and fixed broadband services market and flow share measurement.
"The RLJ Credit investment in ShareTracker promotes American entrepreneurship and skilled job creation in a sector that is vitally important to business performance," says Robert L Johnson, founder of the RLJ Companies. "With our support, a small business has been able to acquire critical assets in a sophisticated transaction to help advance their business. As a result, a 2012 start-up company now employs more than 25 technology workers in four states. With our experience in communications, the RLJ advantage will extend to support the company's development of customer relationships with large telecommunications companies."
"ShareTracker continues to innovate and provide its customers with customisable products and a high level of customer service. There may be less than 100 experts in the US that know how to perform the analytic research of ShareTracker. With this acquisition, ShareTracker president Eric Fogle has consolidated significant intellectual property and expert human capital to form the preeminent market research company to the telecom industry," says Trevoir D Gregg, managing partner of RLJ Credit.
"ShareTracker now becomes the largest US market research company dedicated to telecom market and flow share measurement products and analytics," says Fogle. "ShareTracker achieved this leadership in the communications industry with our ability to deliver accurate market and flow share measurement across all services – wireless and wireline voice, broadband and video."
