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Serent Capital sells portfolio company Motility Software to Reynolds & Reynolds

Motility Software, a specialist in end-to-end dealer management software for specialty dealerships and backed by Serent Capital, announced today it has been acquired by The Reynolds and Reynolds Company, a leading provider of automobile dealership software and services. The two companies are joining forces to drive operational excellence at specialty dealerships across the country.

In 2018, Motility entered a partnership with Serent Capital, a growth-focused private equity firm. Motility has experienced record-breaking growth during this time with the addition of over 125 dealers. That growth was bolstered by the acquisition of location-based inventory management solution, Lot Metrix in 2021. In addition, Motility introduced three new products to its portfolio over the course of Serent’s investment: MotilityAnywhere, MotilityPay, and MotilityConnect.

With Reynolds’ backing, Motility will build on its unparalleled support and service to better assist its customers. Motility’s support team adopts Net Promoter Score (NPS) to track customer loyalty and satisfaction. In June, the team had a score of 84, which is considered world-class.

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