Solsten has raised $21.8 million in a Series B round, bringing its total funding to $31 million since inception in 2018.
The round was led by Denver-based Konvoy, an early-stage investment firm that backs companies at the frontier of gaming, with participation from returning investors Inventure, the Nordic venture fund, consumer entertainment-focussed GFR Fund, early-stage games experts Sisu Game Ventures, and University of Wisconsin-Madison alumni fund Bascom Ventures.
The round also included new investors Galaxy Interactive, Japanese marketing and communications industry specialists Dentsu Ventures, and the blockchain-focussed private equity group Warburg Serres.
Co-founded by Joe Schaeppi (CEO) and Bastian Bergmann (COO) in Berlin, with its current headquarters in Minneapolis, Solsten helps companies create more engaging, livelier, and healthier digital experiences through the analysis of human psychology. Insights from Solsten’s technology, and from the three core elements of its product ecosystem (Traits, Navigator, and Frequency), help companies design better digital experiences for audiences.
Traits provides brands using Solsten with a deep understanding of an audience’s psychological make-up and personality, while Navigator helps to identify a product’s best future audience. Frequency is an advanced creative management and storage tool that can be used to predict how creative ideas will resonate with their audiences.
Solsten’s platform is predominantly used by key decision-makers in the gaming industry, as well as those in executive, research, product, and marketing positions within medium-to-large studios. Current prominent clients include a number of international gaming studios and publishers, such as MobilityWare, Mythical Games, Sky Mavis, Super Evil Megacorp, Starbreeze, Tilting Point, and Wooga.
