Dutch firm Waterland Private Equity has launched creative group Further, following the merger of three companies: branding agency DesignStudio; motion design studio Analog; and immersive experience design studio PixelArtworks.
All three companies’ founders will remain within the group, with Paul Stafford, founder of DesignStudio, taking on the role of Group CEO.
Further’s services include branding, content and experiences. The group will be headquartered in London, with additional offices in New York, Sydney and Dubai.
Waterland’s partnerships across the advertising and marketing industries include Dept (2015-20), iO Agency (2021), Sideshow Group (2021), Farner Consulting (2022) and AFO Group (2023).
